CLAS6IC Label partnered with Inga Willis during her 2022 campaign for Georgia State Representative, District 55, to develop a complete visual identity that would support a competitive, high-visibility political race. The work focused on establishing a bold, professional, and trustworthy campaign brand designed to perform consistently across physical and digital environments, from billboards and yard signs to web, social media, and apparel.
Brand Identity, Campaign Visual System
Objective
The primary objective was to create a strong, recognizable campaign identity that communicated leadership, credibility, and approachability while remaining unmistakably political in tone. The brand needed to feel official and government-aligned, stand out in crowded public spaces, and scale seamlessly across a wide range of campaign materials used throughout the election cycle.
Strategy
The strategy focused on creating a strong, credible, and highly adaptable campaign identity that would perform effectively across both large-scale physical environments and fast-moving digital platforms. The visual system was designed to feel official, trustworthy, and immediately recognizable while remaining flexible enough to support the evolving needs of a political campaign.
Key strategic considerations included:
Government-Aligned Visual Language
Utilized a traditional red and blue color palette to reinforce credibility, authority, and alignment with established governmental branding conventions.Bold, Legible Identity System
Designed a clean, bold campaign logo with strong typography to ensure instant recognition and readability across billboards, yard signs, apparel, and digital formats.Scalability Across Touchpoints
Built an identity system that translated seamlessly across websites, social media, print materials, outdoor advertising, and campaign merchandise.Clarity in High-Visibility Environments
Prioritized simplicity and contrast to ensure messaging remained clear and impactful in crowded public spaces and quick-glance scenarios.Consistency Under Campaign Demands
Established a cohesive visual framework that allowed for rapid content deployment while maintaining brand consistency throughout the election cycle.
Results
The campaign launched with a strong, cohesive visual presence that supported messaging across all platforms and public-facing materials. Inga Willis ran a successful campaign and was elected as Georgia State Representative for District 55 in 2022. She was subsequently reelected in 2024 and currently serves in office.
The brand identity played a key role in establishing a polished, credible campaign image that resonated with voters and reinforced trust through consistent, professional visual communication