"A Boy. A Girl. A Dream." tells the story of Cass, an L.A. club promoter, and Free, a Midwestern visitor, who embark on a thrilling and emotional journey on the night of the 2016 Presidential election. As Free encourages Cass to confront his shattered dreams, he urges her to explore her own aspirations. CLAS6IC Label collaborated with executive producer Jash'd Belcher to promote the film's debut at the 2018 Sundance Film Festival.
Film Poster + Content Design + Social Media
Objective
A Boy, A Girl, A Dream is a purpose-driven initiative centered on empowerment and opportunity. The challenge was to create creative that felt authentic, respectful, and emotionally resonant—without slipping into cliché or performative messaging.
The work needed to inspire action while honoring the real stories behind the mission.
Strategy
In purpose-driven storytelling, authenticity is everything.
Audiences can quickly sense when messaging is forced. The creative had to feel grounded, human, and sincere—letting real emotion lead rather than overproduction.
Let the story speak before the message.
The approach centered on simplicity and emotional clarity, using restrained visuals and thoughtful pacing to allow the mission—not the creative—to take center stage.
We helped shape and execute the visual storytelling across campaign assets, ensuring the work remained honest and impactful.
Our role included:
Creative direction and visual storytelling support
Designing campaign assets with a human-centered approach
Maintaining emotional tone and consistency across platforms
Collaborating with partners to align creative with mission
The work was intentionally understated, prioritizing meaning over spectacle.
Results
A campaign that felt genuine and emotionally grounded
Strong alignment between mission and creative execution
Increased clarity around the organization’s purpose and voice
A Boy, A Girl, A Dream had its premiere at Sundance and was subsequently acquired by Samuel Goldwyn for a nationwide theatrical release. It also received an Audience Award nomination.